Writing an Efficient Brief
by Ellie Anico, March 23, 2022
So you decided to join us in revolutionizing the video production process – that is absolutely amazing! I’m Ellie, the head of customer success here at VidLoft. I hope to meet you personally one day, but for now, this will have to do. As my title suggests, I’m going to be one of the main people whose sole goal is to make sure that you’re having an awesome experience with us. I’m sure you’re excited to get started and start putting your content out there. But before that happens, let me introduce you to the app that you’re going to be spending a lot of time with throughout your subscription. First things first, you’ll want to log into your account by going to app.vidloft.com. This will lead to you right into your team’s dashboard, where all the video projects you’ve got going on are located. Here, you’ll see how projects are organized in reverse production order.
So things that you need to pay attention to the most are always at the top. Before we get into all of that, though, let me show you how you can actually create and submit a new project. Getting a new project ready with the app is super simple. It starts off with you giving an awesome name to the project and giving us a brief overview of what your video goals are. The first three questions we ask are who your audience is, what the videos main goal is and how long it should be. The next part is where you get to put in more details about the brief by sending us more notes about what your vision is for the edit. This is typically where you can send over a video outline, links to inspiration videos, and other helpful notes for our editors to have so they can create the video you want.
In the next screen, you’ll be able to see all the details you’ve put in so far. You can also update any of the fields here in case anything changes during your actual shoot, or in case you want to put emphasis on a particular asset or clip. Scroll down and you’ll find the different buckets you can upload your assets into. As each section’s name suggests, this is where the actual raw interview clips go. This is where the B-roll clips are uploaded. And if you have any non-video assets like music files, PDF documents, images, logos, or anything like that, you can drag them over here to this bucket. You’ll be able to track each file’s upload progress in the little popup window that will appear on the bottom right hand of your screen. When everything’s up on the cloud, the little popup window will display an upload finished message and voila, you can then submit your project for editing.
All you really have to do next is watch as the magic happens. Easy peasy, lemon squeezey. Now let’s go back to the dashboard. At the bottom of the screen is where you’ll find the pre-production section, which houses, the projects you are still working on building. This is where unfinished briefs are held. So you can always come back to it, as you gather your assets for editing team. One cool tip is that a credit isn’t charged from your account until you submit it for editing, so this can actually be used as a project management tool for future projects as well. It can also help you determine which videos should take priority. Next, we have the post-production sections, which has the projects that are still being edited. Once you’ve submitted a project into editing, the 48 hour timer starts, and you’ll be able to see how much time is left before you get your video back for review.
That way, you can plan the feedback schedule with your team. Fear not though, if any issues come up, or if you realize that you forgot to mention or attach anything, you can reach out to us through slack or email and we’ll do what we can to sort it out for you. The needs review section at the top of the page here has the projects our editors have completed and are waiting on your feedback. Really important note on this one, whenever an edit is ready for you to review, you have 10 days to approve that version or request changes, otherwise the system will auto-complete the project for you.
We also have a few tabs up top, aside from the project tab. The content library has the archive of all your completed projects, so you can download them anytime. The help tab leads to the knowledge base and some other handy resources you might need while building your project and the account details tab has your subscription details. If you’re feeling a bit overwhelmed by all of the information in this video, don’t worry, because we totally get that. It’s a new process and a new system and it can feel pretty daunting. That’s why we have a bunch of other resources you can look into whenever you need them. And of course we’re always available on slack, so you can ping us any time, if you have any questions. Again, welcome to VidLoft and we are so looking forward to helping you grow your video superpowers.
Tags: VidLoft app, app, app.vidloft.com, how to use the app